The Rules of Absorption

The Rules of Absorption / AVOCADO, CACAO, CHICO, COCONUT, DALANDAN, DUHAT, GUAVA, GUYABANO, KALAMANSI, KAMAGONG, KASOY, LANGKA, LAUAN, MACOPA, MAHOGANY, MANGO, MOLAVE, NARRA, POMELO, SANTOL, TEAK The Rules of Absorption is a semiotic art work that suggests a delayed reading of the names of the tree species that have been growing in the Philippines since 2008 as part of Dirk Fleischmann’s myforestfarm project. The signifiers of the trees become a processual experience for the beholder. The appearance of the animated letters require a durational engagement of the viewer. The words may only be constructed in the mind of the viewer involving memory and imagination. It creates an alternate percept to the usual way how text and images are perceived on public billboards. The animated overlapping of the letters becomes a metaphor for the organic growth of a tree in a forest.